Aimee
An AI Exploration in Digital Identity, Creativity & Culture
june 2024
Concept
Aimee is an AI-generated personality brought to life to explore what’s possible when digital identity meets creativity. She’s a moodboard in motion, a Gen Z content creator with a strong aesthetic, a test subject for storytelling, tone of voice, and the boundaries of what AI can do in the creative space.
goals:
Create a cohesive AI-personality
June 2024: It wasn’t easy to create a consistent AI character. I spent time pushing the limits of what was possible with the tools of that moment: learning how to direct, correct and shape a personality that could hold its own identity across formats.
Grow an audience of 1,000 followers
I had no clue how the algorithm works, so let's play the game and see if we can out-story the scroll.
Generate all content and voice through AI.
Before tools like Weavy.ai made this more easy, I wired up LLMs and GenAI manually. Building content calendars, Aimee’s tone of voice and visual content for a consistent story.
Reflect on gendered experiences in digital spaces
As a dad with a little girl, I wanted to feel firsthand what a young woman faces online. Curiosity meets concern.
Track outcomes and provoke conversation
Can you really step into someone else’s life and should you? This was about testing the limits of AI, but it turned into a real conversation about ethics, identity, and what it means to connect through fiction.
outcome in numbers
231
Followers
60+
collabs
25k+
generations
Campaign
The Nano Banana Pro was a game changer. It gave Aimee a consistent look and character across posts but it wasn’t without issues. Suddenly, Google started flagging her as a public figure, which made the process harder and the tool unpredictable. Still, it showed how powerful AI is to create a quick brand collaboration and anchoring a personality and narrative visually.
LEarnings
People connect more with authenticity than perfection. A consistent tone of voice is the brand. AI can help build believable, meaningful identities — but even digital personas aren’t immune to real-world sexism and projection.
June 2024 — Cohesive AI: Creating a consistent character was rough at first. I learned how to guide and stretch the AI tools available, finding that character, style, and story all come down to control and creative pressure.
Growth & Tension: Trying to grow an account organically while having zero clue about the Instagram algorithm was wild. Planning content, staying consistent — it’s a full-time job. And without a clear purpose? It becomes stress without joy. But once I connected Aimee’s journey to real-world moments and emotion, engagement followed.
Building Systems: Before user-friendly tools, I manually stitched together LLMs, image generators, and prompt chains to shape content calendars and tone-of-voice docs. It worked — kind of — but it was chaotic, messy, and taught me more than I expected about creative AI pipelines.
Reality Check: I knew social media could be rough, but I wasn’t ready for how harsh and creepy it could get. Even with a fictional character, I received unsolicited, explicit DMs within weeks. It hit me how unsafe the online world can be for young women — and how important it is we talk about it.
Tool Speed: AI tools are evolving insanely fast. What felt impossible in June was automated by September. The only way to keep up is to stay curious, stay experimenting — and never get too comfortable.
Aimee isn’t just a character she’s a case study in what happens when you blend tech, empathy and culture. She opens up new space for experimentation in branding, fashion and identity and helped me ask better questions about the world we’re designing for.