Fuel Creativity

The Challenge

I set out to explore how AI could elevate and integrate into the creative process. From early ideation to a final animation that visualizes and narrates design intent, this experiment shows how human design and AI can push creativity further, faster.

Dream it.

Where ideas take shape.
Starting from an open brief, I traditionally explored form, function and narrative. translating abstract thoughts into tangible directions. This stage set the creative foundation, defining a clear design vision that could guide AI and inspire the process ahead.

Built it.

Where vision meets craft.
Here, rough ideas evolved into detailed, high-fidelity concepts. AI became a creative sparring partner accelerating the visualization, material exploration and iteration to create the final concept.

Bring to life.

Where design becomes experience.
3D objects belong in our 3D worlds. Using the latest AI visualization and animation tools, I placed the concept in its intended environment — bringing brand, design and storytelling together to express the full intent behind the design.

Sketch of various futuristic emergency and medical vehicles, including ambulances and rescue cars, with labels indicating features like cargo bay, rooftop, bandage, LED matrix, solar panel, space type, and spare tire.

Dream it.

Starting from an open brief, I traditionally explored form, function and narrative. translating abstract thoughts into tangible directions. This stage set the creative foundation, defining a clear design vision that could guide AI and inspire the process ahead.

Concept sketches of a compact, autonomous delivery vehicle in side, front, and top views, showing its modern, minimalistic design with a two-tone color scheme and the word 'STELLAR' on the front.

Build it.

A diagram showing a sketch of a van on the left, a note about atmosphere, look and feel on the right, a prompt in the middle, and a high-fidelity product shot of a van at the bottom.

Here, rough ideas evolved into detailed, high-fidelity concepts. AI became a creative sparring partner accelerating the visualization, material exploration and iteration to create the final concept.

  • A village with round mud houses with thatched roofs, trees, and dirt roads, featuring a bus traveling down a dusty street with people walking and gathering around market stalls.

  • A futuristic vehicle driving on a dusty desert landscape with rocky formations in the background, kicking up dust as it moves forward.

bring to life.

3D objects belong in our 3D worlds. Using the latest AI visualization and animation tools, I placed the concept in its intended environment — bringing brand, design and storytelling together to express the full intent behind the design.

supercharge creativity.